Total Competition is the most exciting, comprehensive and revealing look at what it takes to reach the top of Formula One. Ross Brawn, one of the most innovative and successful technical directors and later team leaders in Formula One, led teams such as Benetton, Ferrari, Honda, Brawn, and Mercedes, working with drivers like Michael Schumacher, Jenson Button, and Lewis Hamilton to make them world champions.
In this engaging book, written in collaboration with Adam Parr, who served as CEO and later chairman of Williams, Brawn reflects on his career to evaluate how he succeeded and where he sometimes made mistakes.
Total Competition is a definitive portrait of modern motorsport. In this book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the fierce world they inhabited, where coming second is never enough. This book will appeal not only to the millions of Formula One fans who wish to understand how Brawn operates, but also offer many lessons for achieving your own business goals.
Pages: 336, Year of Publication: 0629, Dimensions: 13x13cm
Manufacturer
Specifications
- Authors
- Ross Brawn, Adam Parr
- Publisher
- Simon & Schuster
- Language
- English
- Subtitle
- Lessons in Strategy from Formula One
- Cover
- Soft
- Number of Pages
- 336
- Publication Date
- 2017
- Dimensions
- 13x19.8 cm
- ISBN-13
- 9781471162381
Book Type
- Diversity, Equity & Inclusion (DEI)
- No
Important information
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