The behavioral economist and author of the New York Times bestseller "Predictably Irrational," Dan Ariely, returns with a necessary analytical approach to the irrational decisions that affect our lives in relationships, work, and our overall behavior.
In the book "The Upside of Irrationality," Dan Ariely explores the many ways our behavior often leads us astray regarding our romantic relationships, our workplace experiences, and our impulses to break rules. By combining everyday experiences with cutting-edge research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly irrational forces distort our ability to judge correctly.
Among the topics Dan explores are: • What do we believe will make us happy, and what actually makes us happy? • How do we learn to love who we are? • Why do online dating not work, and how can we improve it? • Why does knowing more about others make us love them less? • Why can large rewards reduce managers' productivity? • How to truly motivate people at work? • Why can poor instructions help us? • How do we fall in love with our ideas? • How does revenge motivate us? and • What motivates us to break rules.
Drawing from the same experimental methods that made "Predictably Irrational" so successful, Dan emphasizes the important role that irrationality plays in our daily decisions—not only in economics but also in the more hidden aspects of our lives.
Pages: 352, Dimensions: 12.9x12.9cm
