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Yamashita takes the next step in the evolution of artificial baits by introducing the new NeonBright technology to the Egging market, applied to the new colors of the Egi Oh Live series. This revolutionary innovation changes the way ultraviolet radiation reacts to the artificial bait, compared to conventional colors and the already successful UV and Glow technologies.
Specifically, this technology adds new colors within the same wavelength range of light, so that when the transparent body of the squid jig is exposed to ultraviolet radiation, it emits a bright, intense Neon red, blue, or green light. Each color is suitable for different circumstances, depending on the intensity of light and water clarity.
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