One of the most prolific and successful artists of the Golden Age of American Illustration, J. C. Leyendecker captivated audiences during the first half of the 20th century. Leyendecker is best known for creating the archetype of the stylish American male with his advertisements for Arrow Collar. These images promoted the idea of a glamorous life, the foundation upon which modern advertising was built. He also created recognizable emblems such as the New Year's Baby and Santa Claus, which remain integral parts of American culture to this day. Leyendecker illustrated more covers for the Saturday Evening Post than any other artist. He lived for most of his adult life with Charles Beach, the Arrow Collar Man, who served as the model for the stylish men in his artworks. The book J. C. Leyendecker, the first about the artist in 30 years, features his masterpieces, rare paintings, studies, and other artworks, including the 322 covers he created for the Post. With a revealing text that explores his artistic development and personal life, J. C. Leyendecker restores the rightful place of this iconic creator among the pantheon of great American artists.