"Sharp and engaging" - The Times
"The intricately-reported, elegantly-crafted story of the website that came out of nowhere, to change everything." - Brad Stone, author of The Everything Store and Amazon Unbound

Now, for the first time, discover the story of YouTube: how it started, how it operates, and how it came to control our culture.

It has entertained with cat videos, flash mobs, gaming streams, and Charlie Bit My Finger. It has educated with makeup tutorials, DIY, and delicious recipes. It has changed our lives with ads, extremism, and political propaganda.

Since its founding in 2005, YouTube has been on a swing. Its emergence established a valuable space for unique and important voices to share themselves and their views, and it made global stars out of everyday people like PewDiePie, Shane Dawson, and Ryan Higa. It invented the attention economy we live in today, forever changing the way we entertain, inform, and get paid online.

At the same time, countless extremists have found a home on YouTube, using it to spread misinformation and propaganda - sometimes with real life-and-death consequences. The website is hugely profitable for its parent company, Google (Alphabet), which has developed it into an intense advertising behemoth with little concern for its effects beyond the financial bottom line.

In Like Comment Subscribe, Bloomberg technology journalist Mark Bergen delivers the definitive, thrilling account of YouTube. Exploring the stories of the people behind the platform, he narrates the tale of a technical marvel that disrupted traditional media, created stars out of everyday people, and ultimately changed the world through unchecked freedom of speech.

Pages: 464, Dimensions: 15.3x15.3cm