Basic model of the EGI-OH series. It is easy to achieve intense dart action. These are special color patterns, focusing on popular color combinations in foreign markets. We aim for intense dart action, renewing the material and shape. The new "Blade Sinker" shape offers more intense dart action during rod movements. We also changed the sinking part of the squid baits from "LEAD" material to "TIN". The dart action performance of the "EGI-OH Q LIVE (old model)" has been further improved. Compared to the old model, the new model produces 20 times the lateral dart action at the same distance. Stability improves during casting and movement. The Keimura body (U.V. Body) generally reflects in the blue light spectrum. However, the change in light wavelength in the new NEON BRIGHT series is not only blue but also red and green. The NEON BRIGHT RED can convey its presence to the squid depending on the water color. Without ultraviolet light, the body appears clear to our eyes, but under ultraviolet rays, it reflects different colors.