55
99
€
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Wed, 07 Oct - Fri, 09 Oct
14,00 €
shipping cost
Sent from Greece
Description
Specifications
The book "International Marketing" by Green and Keegan is published in Greek during a period of intense digitalization and globalization of the market, where outward orientation is a sine qua non condition of modern business.
Opening to international markets plays a decisive role in sustainability, competitiveness, achieving high added value, profitability, and overall in achieving the company's objectives.
Nevertheless, the number of outward-looking businesses in Greece remains small, and there is a lack of executives with specialized knowledge in the field of International Marketing. The purpose of the book is for the reader to understand and leverage the challenges and opportunities of the globalized market, to stay informed about the latest developments in the field, and at the same time, to develop intercultural awareness and engage with topics related to sustainability and corporate social responsibility.
Manufacturer
Specifications
- Authors
- Warren J. Keegan, Mark C. Green
- Publisher
- Rosili
- Language
- Greek
- Cover
- Soft
- Number of Pages
- 608
- Release Date
- 05/2022
- Publication Date
- 2022
- Dimensions
- 21x29 cm
- ISBN-13
- 9786185131791
Book Type
- Diversity, Equity & Inclusion (DEI)
- No
Important information
Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.