Why our stories make us human and how to tell them better.

Many attempts have been made to understand what makes a story good - but few have used a scientific approach. In this sharp and provocative book, award-winning author Will Storr demonstrates how the masters of storytelling manipulate and impose upon us.

By applying impressive psychological research and modern neuroscience to the foundations of our myths and archetypes, he shows how we can use these tools to tell better stories - and to understand our chaotic modern world.

Includes new material.

• Pages: 320
• Dimensions: 12.9x12.9cm