Following the best-selling logo handbook Bibliotheca Universalis, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values such as trust, quality, or reliability. This catalog extensively analyzes how texts, images, and ideas are condensed into distinct brands. From airlines and supermarkets, sports equipment and computers, museums and magazines, to automotive companies, record labels, pharmaceutical companies, and online portals, this volume offers approximately 4,500 brand logos including complete information about the designers, year of origin, and country, as well as the brands and companies. An excellent reference book for anyone interested in the ideas and concepts underpinning branding.
Manufacturer
- Publisher
- Taschen
- Language
- German
- Subtitle
- Global Brands
- Cover
- Hardcover
- Number of Pages
- 608
- Release Date
- -
- Publication Date
- 2022
- Award
- -
- Dimensions
- 14x19.5 cm
- Art Albums
- Yes
- Subjects
- Photo - Video
- ISBN-13
- 9783836576758
Important information
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