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Serious Creativity
Self Improvement Books

Serious Creativity

Author: Edward De Bono

As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many

As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. 

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  • Language English
  • Number of pages Number of pages 480
  • Cover Cover Soft
  • Year of publication Year of publication 2015
  • Publisher Publisher Penguin
Genre: Self-Improvement & Personal Development
26 50 €
Delivery Thu, 26 Nov - Wed, 02 Dec
14,00 €   shipping cost
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Description & Specifications

As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. 

Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. 

Learn how to:

be creative on demand with de Bono's step-by-step approach

add value to ideas and turn them into financial assets

boost creativity with the power of lateral thinking

break free from old ways of thinking with creative challenging

Manufacturer

Manufacturer Details

Warnings & Safety Information
Author
Edward De Bono
Publisher
Penguin
Award
-
Skroutz Book Awards 2026
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Language
English
Cover
Soft
Number of Pages
480
Publication Date
2015
Dimensions
13.5x21.6 cm
ISBN-13
9780091939700

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26,50 €
14,00 €   shipping cost