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Βασικές αρχές στρατηγικής των επιχειρήσεων
Business Books

Βασικές αρχές στρατηγικής των επιχειρήσεων

Authors: Gerry Johnson,Kevan Scholes,Richard Whittington

The strategy is an exciting subject because it shapes the overall direction of an organization, the way it is managed, how it responds to developments, and how it manages human resources and...

The strategy is an exciting subject because it shapes the overall direction of an organization, the way it is managed, how it responds to developments, and how it manages human resources and innovation.

The core principles of business strategy is a modern handbook, simple and user-friendly. It clarifies the fundamental concepts and techniques of strategy in...

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  • Number of pages Number of pages 464
  • Cover Cover Soft
  • Year of publication Year of publication 2011
  • Publisher Publisher Kritiki
Genre: Leadership & Management Marketing & Branding

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Description & Specifications

The strategy is an exciting subject because it shapes the overall direction of an organization, the way it is managed, how it responds to developments, and how it manages human resources and innovation.

The core principles of business strategy is a modern handbook, simple and user-friendly. It clarifies the fundamental concepts and techniques of strategy in three main thematic axes: strategic positioning, strategic choices, and the application of strategy in practice.

The pedagogical characteristics of the book include:

  • Methodical presentation of the material that facilitates the understanding of related topics
  • Case studies and interesting excerpts that connect the theory of strategy with its practical application
  • Recommended key readings for further study
  • Glossary of key strategic terms
  • Presentation of contemporary strategic issues, such as globalization, corporate governance, and social responsibility

[Excerpt from the text on the back cover of the edition]

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Specifications

Authors
Gerry Johnson, Kevan Scholes, Richard Whittington
Publisher
Kritiki
Original Title
Fundamentals of Strategy
Language
Greek
Cover
Soft
Number of Pages
464
Release Date
10/2011
Publication Date
2011
Dimensions
17x24 cm
ISBN-13
9789602187494

Book Type

Diversity, Equity & Inclusion (DEI)
No

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