Do you trust yourself enough to present your creative work to the world? Today, creativity is more important than ever. It is required of each and every one of us to be creative, meaning we must have the ability to generate original thoughts at will.

At the same time, there is a perception that creativity is a gift, something mysterious that a muse grants to certain selected people. Nonsense. Creativity is a choice. A central element of creativity is trust – in ourselves, in our audience, and in our work.

There is no specific recipe for success in creative work. However, there is a pattern that all successful creative people adopt: the dedication to a continuous practice of creativity. Starting from the groundbreaking Akimbo workshops, legendary author Seth Godin lays out a map for the journey that every artist, writer, creator, and entrepreneur chooses to follow.

With this book, he urges everyone who struggles to find their voice, to change the culture, and to produce work that has an impact and makes them proud.

They said about the book: “This is the book I need right now. It is an excellent and compelling call to action aimed at every writer, artist, and creator from every field. I read and reread excerpts and felt like everything I believed was being explained to me with words I had not discovered until then.” –ROZAN KAS, Grammy-winning singer-songwriter

“Creativity is a choice; it is a guide that will help you find your calling and a manual for alchemy to chase your dreams.” –STEVEN PRESSFIELD, author of The War of Art

“Seth’s book is a key specifically designed to unlock your most creative side. Read it and let yourself be free to become who you truly believe you are.” –BRIAN KOPPELMAN, co-creator and executive producer of the drama series Billions