An investigative punch: How the world of work allows its reshaping under the prism of "diversity". In July 2021, Lufthansa asks its staff to abolish the address "ladies and gentlemen" in order to choose a form of address that addresses all its passengers. Disney organizes a kind of separation of its employees by creating three related groups (Latinos, Asians, and blacks), also inviting whites to record their privileges. The "Walk A Mile in My Shoes" campaign by Louboutin, in the summer of 2021, with anti-racist activist Assa Traoré wearing 995-euro heels, expresses "empathy and solidarity". Under the pressure of civil society, the private enterprise is no longer only interested in profitability. It has begun the great march towards the common good, embracing the struggles of the era. The woke movement, very current in the United States, is gradually spreading to Europe, with the risk of leading to a form of privatization of the general interest. Paralyzed by the contradictory mandates of different legal orders, frightened by the imperatives of the culture of awakening (woke), faced with the contradictions of consumers who expect "messages" from it, the company becomes involved in politics either for better or for worse. -------- The term "woke" was initially used by black Americans to identify the "awakened", those sensitized to injustices related to race. For the past two years, the word has changed sides. Now, it is used more by opponents of the movement, who denounce the development, starting from the demands of African-Americans, of an ideology that analyzes the world exclusively through the prism of discrimination. Thus, in response to racism, the intellectuals of "woke" propose the segmentation of society on a racial basis, which would, in fact, enclose everyone in their color, in order on one side to re-educate whites and on the other to protect people of color.