The book "Strategic Management of Tourism, Hospitality, and Events" is the ultimate guide for every student approaching this subject for the first time.

It presents the fundamental principles of strategic management in tourism, hospitality, and event management businesses, as well as the application of theory in practice through a multitude of case studies and examples. Specifically, the book includes:

• Fully updated international case studies, from both small and medium-sized enterprises (SMEs) as well as large-scale companies, showcasing the various applications of strategic management theory.
• Content on relevant and current topics such as big data, artificial intelligence, social media, and e-marketing, sustainability, corporate social responsibility, absorptive capacity, and innovation.

Online support material for educators, which provides explanations and guidelines on the use of the book, as well as supplementary exercises, case studies, and video links for students.

The book is written in a clear and engaging manner; additionally, it is logically structured and contains useful features that help students learn and understand the content. It is a valuable tool for students in the fields of tourism, hospitality, and event management.