It started with Swedish Private and its shockingly explicit covers. Denmark's Theander brothers countered with Rodox and Color Climax, with equally explicit content. Soon they were supplying most of Northern Europe, with the Netherlands pitching in. In the U.S. Reuben Sturman was hailed King of Porn, with affiliates churning out hardcore of every kind to fill his 800 bookstores. Suddenly men used to taking what was offered could be picky. Lesbian dominance? Hot housewives? Black and Asian women? Hippie nudists espousing free love and drug use? Hairy women? Shaved women? Shaved women giving hairy women enemas? It was all there.