The sense of perceived entity was also expressed through professional strategies that became common and regulatory.

The cleaners constructed strategies for restructuring impressions. They redefined their stained work in affirmative terms, highlighting the cohesion of their team.

The normalization strategies were designed to challenge not only the views of the "outsiders"; rather, the women articulated them to reclaim the meaning of "dirty" in order to create a sense of order from disorder.

The normalization strategies of the two groups of cleaners were not clearly different, as all demonstrated how these women tamed the dirtiest aspects and transformed them into a source of value and dignity.