What do search engines do? And what should they do? These questions seem almost simple but are actually urgent social and ethical issues. The influence of Google's search engine is enormous. It not only determines how internet users find pages on the World Wide Web but also how we think as individuals, how we collectively remember the past, and how we communicate with each other. This book explores the impact of search engines on contemporary digital culture, focusing on the social, cultural, and philosophical influence of Google. Through case studies such as Google's role in the rise of fake news, instances of sexist and misogynistic autocomplete suggestions, and searches related to LGBTQ+ values, it provides original evidence for intervening in existing discussions. It also examines other underestimated aspects of Google's influence, including the deep implications of its monetization for the broader society. In this way, this important book helps to assess the real cost of search engines on an individual and global level.