The hospitality sector in Greece is a rapidly evolving industry, where the demand, especially during the 21st century, is for qualitative upgrades and an increase in competitiveness, with the gradual transition of the sector from the homogenization of production and mass satisfaction of tourists, towards the development of more flexible production models, where the provision of personalized experiences constitutes the added value of accommodations.

This book presents the history, structural characteristics, and current trends of a differentiated hotel product, boutique hotels. In particular, it discusses the development and evolution of boutique hotels on an international level and highlights the significance of their growth in Greek tourism.

It is aimed at those who are training, researching, or working in tourism and the hospitality sector, as well as those engaged in broader fields related to the existence and operation of hospitality businesses.