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49
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Description
Specifications
In sales, the worst thing you can hear from a customer isn't "no." It's "I need to think about it." When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding. What they really care about is not failing.
Manufacturer
Specifications
- Author
- Matthew Dixon
- Publisher
- Random House
- Language
- English
- Subtitle
- How High Performers Overcome Customer Indecision
- Cover
- Hardcover
- Number of Pages
- 272
- Publication Date
- 2022
- Dimensions
- 15.4x23.6 cm
- ISBN-13
- 9780593538104
Book Type
- Diversity, Equity & Inclusion (DEI)
- No
Important information
Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.