The prolific author, Jack Schwager, challenges the assumptions at the core of investment theory and practice and brings to light common investor mistakes and myths. When it comes to investment models and theories on how markets operate, convenience often outweighs reality. Many respected investment theories and market models are incorrect if we insist they operate in the real world. Unattainable assumptions, flawed theories, unrealistic models, cognitive biases, emotional mistakes, and unfounded beliefs merge and lead investors – professionals and novices – to wrong decisions. In this delightful new book, Jack Schwager focuses on the most prevalent academic doctrines, money management myths, and investor mistakes. With a clear and accessible style, he covers material crucial for professionals and at the same time understandable for the general reader. He examines both traditional and alternative investment categories, covering basic and advanced topics.