The publication of the book "What They Don't Teach You at Harvard Business School" in 1984 introduced the world to the street-smart thinking of Mark H. McCormack, offering accessible insights into how to get ahead in the real business world.

Although McCormack passed away in 2003, his legacy and business philosophy live on. "Beyond Harvard" celebrates his genius with a new collection of street-smart thinking based on interviews with people who knew him, worked with him, and were influenced by him—associates, clients, and competitors.

From advice on managing people and building relationships, to the best negotiation techniques and how to grow a business, an outstanding team of collaborators from the fields of business, media, and sports shows us how a connection with McCormack can forever change the way you do business—and live your life.

Learn from the outside-the-box thinking that encouraged an otherwise nervous Wimbledon committee to sign a commercial deal with IMG; why it's worth keeping your cool when you reach a deadlock in negotiation; how the rituals and routines of the sports world can also work in business; even how reusing a returned stapler or keeping 3x5 notes close can contribute to success.

"Beyond Harvard" is both a tender memorial to the man who invented the sports marketing industry and a worthy successor to the original Harvard book, offering a new generation of street-smart thinking to anyone wishing to improve their understanding and practice in the business field.