Have you heard any of the phrases above? What do they mean? How do you deal with them?
Marketing consultant Themis Sarantaenas presents in a particularly insightful and humorous way the most common phrases we hear from our customers.
In the book "32 Customer Phrases We Love to Hate & How to Overcome Them," phrases from customers that "short-circuit" us are analyzed, covering various aspects of the dark, money-driven, or simply funny side of business negotiations, discussions, and transactions. From promises laden with implications ("together we will get a lot done...") to veiled threats ("I will also get quotes from elsewhere"), customer phrases never cease to entertain and surprise us.
Based on his extensive experience, the author provides clever business tips, suggesting the best ways to handle each of these phrases and manage your customers, overcoming difficult situations.
Enjoy a great - and smile-inducing - read!
