What strategies and tactics are needed for the development and implementation of digital business?

How can a business anticipate where to invest?

What internal changes must a business initiate to succeed in digital business?

How can businesses choose the best digital, online, and informational resources to remain competitive?

Your guide to answering these challenging questions is the new edition of the best-seller by Dave Chaffey, with contributions from authors Tanya Hemphill and David Edmundson-Bird. Written in an informative and accessible manner, this book provides you with the essential knowledge and skills to navigate the rapid changes businesses face in the digital world. In the seventh edition of the book, Chaffey, Hemphill, and Edmundson-Bird compile the latest academic theories and practices.

Through the analysis of all aspects of digital business, such as strategy, digital communications, and digital transformation, the book offers:

• A structured approach to examining, designing, and implementing a digital business strategy for all types of businesses.
• The latest digital marketing techniques applied to search engine optimization (SEO), social media communication, and content marketing.
• New case studies featuring real examples of businesses and their experiences in digital business and e-commerce.
• A new chapter on the digital transformation of businesses and development consultants.