In the book Dual Transformation, consultants and innovation experts Scott Anthony, Clark Gilbert, and Mark Johnson propose a practical and sustainable approach to one of the biggest challenges leaders face today: transforming their organization in the face of inevitable disruption. Dual Transformation highlights the unavoidable rise and fall of companies in the age of technological change. More importantly, it shows how your company can survive a market shift and emerge stronger and more profitable.
Anthony, Gilbert, and Johnson draw on valuable lessons from cases such as Xerox, Apple, and Barnes & Noble, as well as a case study from Gilbert's personal experience in transforming his own media and publishing company, to describe the process of successful adaptation to the digital environment.
The book offers critical insights into responding to disruptive shocks with three value propositions: (A) repositioning the current business to maximize resilience, (B) creating a new growth engine, and (C) leveraging resources to create new markets. With great change comes great opportunity, and this book will provide you with the tools to reshape your business model.
Pages: 272, Dimensions: 15.5x15.5cm
