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Principles of Marketing
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Principles of Marketing

Create value in the market through innovative connections and interaction with customers. "Principles of Marketing, 8th European Edition" by Kotler et al. covers a wide range of theoretical concepts...

Create value in the market through innovative connections and interaction with customers. "Principles of Marketing, 8th European Edition" by Kotler et al. covers a wide range of theoretical concepts and practical issues, precisely reflecting the rapid pace of marketing in the modern world. Ideal for marketing programs at both undergraduate and postgraduate...

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  • Number of pages Number of pages 720
  • Cover Cover Soft
  • Year of publication Year of publication 2019
  • Publisher Publisher Pearson
Genre: Leadership & Management Marketing & Branding Economics & Investments
95 39 €
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Description & Specifications

Create value in the market through innovative connections and interaction with customers. "Principles of Marketing, 8th European Edition" by Kotler et al. covers a wide range of theoretical concepts and practical issues, precisely reflecting the rapid pace of marketing in the modern world. Ideal for marketing programs at both undergraduate and postgraduate levels, this handbook examines the traditional aspects of marketing and combines them with contemporary and future concepts.

This European edition presents key marketing information within an innovative customer value framework, helping you understand how to create value and build relationships with customers. Key features of this edition include:

  • A wealth of examples illustrating how companies use new digital technologies to maximize interaction with customers
  • Enhanced learning design with stories at the beginning of each chapter, clear learning outcomes, and explanatory author comments in key sections
  • New case studies at the end of each chapter and video cases that help apply learning to real-world companies

In a rapidly changing, increasingly digital and social market, it is more important than ever for marketers to develop meaningful connections with their customers. This handbook helps you master the main marketing challenge today: creating vibrant, interactive consumer communities that make products and brands an integral part of their daily lives.

Pages: 720, Dimensions: 20.8x20.8cm

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Specifications

Publisher
Pearson
Language
English
Cover
Soft
Number of Pages
720
Publication Date
2019
Dimensions
21x27.4 cm
ISBN-13
9781292269566

Book Type

Diversity, Equity & Inclusion (DEI)
No

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95,39 €
14,00 €   shipping cost