For undergraduate and graduate courses in strategic management. A practical, skills-oriented approach to strategic management. In today's economy, gaining and maintaining a competitive advantage is more challenging than ever. Strategic Management: A Competitive Advantage Approach, Concepts and Cases captures the complexity of today's business environment and delivers the latest skills and concepts with unparalleled clarity, helping students develop their own pioneering strategy through skill-building exercises. It offers more coverage than any other textbook on important issues such as business ethics, social responsibility, global operations, and sustainability — one of the reasons it has been adopted at over 500 colleges and universities worldwide. Already updated and revised with current research and examples, the 17th edition helps students and managers effectively formulate and implement a strategic plan that can lead to a sustainable competitive advantage for any type of business.

Pages: 672, Dimensions: 21.8x21.8cm