How to start, grow, and succeed in the food truck business. Food trucks have become a popular and significant part of the hospitality industry. Consumers flock to these mobile food businesses, inspiring national food competitions and even a show dedicated to the topic on The Food Network. The relatively low entry cost compared to opening a restaurant, combined with free and low-cost marketing methods through social networks, are just two of the reasons that food truck businesses attract new entrepreneurs. Author David Weber, a food advocate and entrepreneur, offers practical, step-by-step advice for achieving your dreams in the mobile food business. This book provides an accurate picture of life on the streets, whether you are an aspiring entrepreneur or already an established food truck owner. From the idea to gaining loyal customers and maintaining equipment, everything is covered. It includes profiles of successful food trucks, analyzing their operation, profitability, and scalability. Establish the best operational practices using unique templates for selecting sales locations, opening checklists, closing checklists, and more. Create a sustainable business plan with a reasonable budget and confidence in suppliers. Examine in detail the daily processes from start to finish, and expand your business. Protect yourself and remain profitable by avoiding the most common operational mistakes. David Weber is the Founder and President of the NYC Food Truck Association (NYCFTA), which brings together small businesses that own and operate quality food trucks in New York City, focusing on hospitality innovation, high-quality food, and community development.