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Description
Specifications
The book examines the permanent campaign in Greece from 2012 to the early months of 2022. It analyzes the communication strategies of Prime Ministers Antonis Samaras, Alexis Tsipras, and Kyriakos Mitsotakis under conditions of persistent crisis – economic, migratory, pandemic, climate, and foreign policy.
For the first time, it evaluates the implementation of the permanent campaign utilizing the methodological framework of Lilleker and Joathan (2020), which organizes measurement indicators into three categories, taking into account the changes brought by the internet and social media: capacity building and strategy, paid and owned media, and earned media.
The study is based on empirical data drawn from interviews with officials from the three Prime Ministers' offices as well as an analysis of the posts made by the three Prime Ministers on their personal Facebook accounts.
Manufacturer
- Author
- Panos Koliastasis
- Publisher
- Epikentro
- Subtitle
- Prime Ministers A. Samaras, A. Tsipras and K. Mitsotakis
- Number of Pages
- 264
- Release Date
- 24/04/2023
- Publication Date
- 2023
- Dimensions
- 17x24 cm
- Language
- Greek
- Cover
- Soft
- Geopolitical Region
- Greece & Cyprus
- ISBN-13
- 9786182043240
Important information
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