Description

One of the leading texts in the field, the book "Tourism Management" serves as the perfect introduction to the fundamental principles of tourism for your studies towards a degree or postgraduate qualification, or if you are interested in the subject of tourism with a global focus.

The book is written in an engaging style that does not presume prior knowledge of tourism and develops an understanding of the subject through a global overview of the principles of tourism business management.

Additionally, it tracks the evolution and future development of tourism as well as the challenges faced by tourism businesses in this rapidly growing sector of the global economy.

The new edition includes:

• Sports and festival tourism, as well as tourism related to major events, including the impacts of the Olympic Games, the influence of social media on tourism, and the growth of medical tourism.
• Contemporary issues affecting businesses, such as disruptive technology, the rise of Airbnb, the impact of terrorism on the instability and security of destinations, and the potential implications of Brexit.
• Updated case studies for the BRIC markets and an enhanced focus on Asia, as well as emerging markets like the Middle East and South America.

The book at hand features rich illustrations with diagrams and color images and contains brief case studies on contemporary issues, as well as new data, statistics, and online links to key industry studies.

Table of Contents

• Case studies, xv
• Innovation in sustainability, xvi
• Foreword, xvii
• Foreword of the Greek edition, xix
• Tourism today: Why is it a global phenomenon that encompasses our entire lives?, 1
• Tourism: The roots, growth, and future, 51
• Demand: Why do people travel?, 85
• Transporting the tourist I: Ground transport, 125
• Transporting the tourist II: The airline industry, 173
• Accommodation and hospitality services, 219
• Tour operators and retail in the travel space, 261
• Tourist attractions and events, 313
• Tourism management, 351
• The public sector and tourism, 391
• Visitor management and its impact, 431
• The future of tourism: Post-tourism?, 481
• Index, 521