Selling high-quality luxury products requires a different set of skills compared to traditional selling. Customers have high expectations for the service they receive and base their purchasing decisions more on emotional factors and desire rather than practical needs. In the book Selling Luxury, Robin Lent and Geneviève Tour explore every component of luxury sales and offer proven strategies for directly connecting with customers. The luxury market requires "Sales Ambassadors" who represent the brand with discretion. Sales Ambassadors understand how to connect with customers by discovering their unique desires. This requires a host of specialized skills: passion, persistence, empathy, boldness, and curiosity.

Through personalized service each time, Sales Ambassadors are able to build trust, brand loyalty, and long-lasting relationships with customers. If you want to succeed in the world of luxury sales, Selling Luxury is for you. You will acquire the skills and approaches that work daily in a multitude of situations. You will learn how to:

• Connect emotionally with customers
• Enhance your customers' expectations
• Turn every customer contact into a brand experience
• Personalize your service
• Learn about customers through observation and discovery
• Create the desire to purchase
• Positively manage customer objections
• Build a relationship of trust and brand loyalty

The world of luxury has no room for traditional hard sales techniques. Instead, you must adapt supportively to your customers in a deeper way. This requires a genuinely personal approach. Selling Luxury shows you how to develop these skills and integrate them into your unique sales style.