TRIZ is an excellent tool that encourages engineering creativity and innovation. This accessible, colorful, and practical guide has been developed from problem-solving workshops conducted by Oxford Creativity, one of the world's leading TRIZ training organizations founded by Gadd in 1998. Gadd has successfully introduced TRIZ to many large organizations, such as Airbus, Sellafield Sites, Saint-Gobain, DCA, Doosan Babcock, Kraft, Qinetiq, Trelleborg, Rolls Royce, and BAE Systems, working on various large projects, including next-generation submarines, chocolate packaging, nuclear cleanup, sustainability, and cost reduction.

Engineering companies constantly recognize the need to encourage successful, practical, and systematic innovation at every stage of the engineering process, including product development and design. TRIZ provides greater clarity of thought and harnesses the creativity that exists within all of us, transforming random and ineffective brainstorming into targeted and controlled creative meetings that focus on the problem and unlock engineers' knowledge and curiosity to identify all relevant solutions.

For good engineering designers and technical directors across all sectors, as well as for students of engineering, entrepreneurship, and innovation, TRIZ for Engineers will help unleash and implement TRIZ's potential. The individual tools are straightforward to use, the problem-solving process is systematic and iterative, and the results will speak for themselves.

This highly innovative book:

• Meets the need for comprehensive and clearly presented information along with practical advice on TRIZ and problem-solving algorithms.
• Uses explanatory techniques, processes, and examples that have been used to train thousands of engineers in the successful use of TRIZ.
• Contains real, relevant, and recent case studies from major companies.
• Is illustrated throughout with specially commissioned color sketches that illustrate the various concepts and techniques and bring the theory to life.
• Transforms good engineers into great ones.

Pages: 512, Year of Publication: 0311, Dimensions: 17x17cm