Blue Ocean Strategy: The book that has permanently changed the way people think about strategy. W. Chan Kim and Renée Mauborgne propose a daring, new idea that will transform thinking about innovation and growth.
Disruption dominates the theory and practice of innovation. However, disruption, despite its power, is destructive, resulting in the loss of jobs, companies, and entire industries. Are we overlooking an alternative approach to innovation and growth?
Kim and Mauborgne reveal the distinct advantages of nondisruptive creation for business and society, highlighting how this new approach allows companies to grow while also being a force for good. With examples spanning all sectors of the economy and a practical framework to guide innovation efforts, this book demonstrates:
- Why nondisruptive creation is important for all of us and why it is expected to become even more significant in the future.
- How it complements disruption and how you can identify and execute nondisruptive opportunities.
- How companies can pursue their growth and innovation strategies more prudently, better balancing business needs with society.
A practical guide for promoting innovation and growth, the rich research behind the book, combined with its innovative message, make it a must-read for the next generation of innovators.
Pages: 240, Dimensions: 15.5x15.5cm
