Bring back the old formula, the new formula is a complete disappointment, a blue thing like regular gel toothpastes that does absolutely nothing, it doesn't help at all.

They made it blue and I don't know why.
Not only does it no longer work for sensitive teeth...
But it also doesn't kill germs!
I got a canker sore from a dirty sandwich and even though I brush constantly, it persists.
So it doesn't even offer protection from bacteria!!!

Unfortunately, this toothpaste also went bad!
The brand was sold to Haleon and since then, as if by magic, from 5-6 euros per tube, the price dropped to 3-3.5... of course, along with the price, the quality also dropped.
Now it no longer states "Medical Technological product" on the tube, the paste turned from white to blue, which has nothing to do with the old one!
The company, in an attempt to make it more commercial, dropped the quality to the bottom.
We, the "old" users who have used it for years, know.
Sensodyne is over for me.

It used to be really good for the teeth...with the blue paste you have put in all the company's toothpastes I really doubt it...not even half the protection...get it together and bring back all the toothpastes to their original formula, white paste that actually works, not blue disgusting stuff with zero effect on the teeth...So I will not rate it as it is now...

So, let me justify why 5 stars!!!
Externally, the tube is made of matte plastic, pleasant to the touch and doesn't slip with water!
It has a blue indicator, which means it contains medicinal substances...
Its taste is not very sweet!!
It has a nice flavor that doesn't remind you of something industrial!!
It doesn't foam too much!!
It leaves the oral cavity fresh and clean, giving the feeling that the teeth are spotless!!
I highly recommend it!!

Very good, gentle with the teeth, protects and strengthens the enamel. Its taste satisfies me completely.

One morning, suddenly, my left canine started hurting for a few seconds almost every time I drank something cold. This went on for a week, until I got this specific product and from the very first brushing it hasn't hurt again(!)
ps It's been about 4 days since I started using it and I must admit I'm impressed - if anything changes, I'll update

Quite a good toothpaste. I feel my breath is fresh and my teeth are clean. One star less because, of course, the perfect toothpaste in the mass market does not exist

Excellent toothpaste, expensive, but worth the money. It is recommended by dentists and may also help with bad breath.

Excellent toothpaste. Take it without fear, especially those who are afraid that the "taste" will spoil you at the point where it touches the tongue. Impeccable! And cleanliness as it should be!

I had sensitivity on my two upper molars. After an examination, the dentist said I caused it from brushing too hard and suggested I treat it with fluoride toothpaste to start with.
I started using Sensodyne for a few weeks and the sensitivity decreased by 80%.
If you consider that with 4-5€ you can have such a result (even if it's not permanent) then this toothpaste is the way to go for daily use.

P.S.: The sensitivity arose from hard brushing and using whitening toothpaste (from another well-known company). Proper brushing and flossing to avoid such problems

You notice a reduction in pain from the first week of use. Having a serious periodontal problem in one tooth, it managed 100% elimination of pain from cold/hot and chewing, in just over a month. I have established it as my daily toothpaste for over a year now. It does not reverse the problem, but apart from definite relief, it also stops further worsening of the issue.

It is not random that it is considered the best toothpaste, but guys, it foams a lot! I put a quantity the size of a pea and my mouth ends up like a wild animal with rabies!

Those who want a refreshing breath with a scent, lots of foam as if they have rabies, bubbles, etc. do not look for toothpaste but soap with added flavor.
For a product that is in the supermarket, it's great, far better than others given in pharmacies.
It's good for my gums and they don't bleed as much as before with other toothpastes.

I had sensitivity in my lower teeth (due to gum recession) and after two days of use, the sensitivity significantly decreased. I was using Periogard before, but it didn't do anything. I highly recommend it. Now, after using the second tube, the sensitivity tends to disappear.

There is no better toothpaste today

Very good product, I bought it following my dentist's advice as I have sensitive gums. Already from the first applications, I noticed a noticeable improvement.

I bought it when my dentist recommended it to me. I had a great sensitivity that was annoying and sometimes even painful. With the first application, everything went away. It has something like an anesthetic that helps a lot! The taste is not perfect but okay. No matter what type I choose, I have the same results. That's why the price is high because it's simply the best!

From the first application, the sensitivity was significantly reduced and with continuous use, it completely disappeared in the following days! I won't change it!

When you have tried Sensodyne, no other toothpaste covers you. You feel that something is happening, your teeth feel fresh and clean. I brush them three times a day and have minimal visits to the dentist

Very good toothpaste. Since I started using it, my gums have stopped bleeding. The health of my gums and teeth has improved significantly. The price is a bit high, but I prefer it over getting a cheaper one that doesn't do the job.

I have sensitive teeth and I have tried many toothpastes such as duraphat, but sensodyne is by far the best with a huge improvement from the first use. I will definitely buy it again!

A very good toothpaste.

I have been using it for years and I have no complaints.

The Sensodyne Repair And Protect range is the only one that contains the ingredient Novamin, which is quite effective in reducing tooth sensitivity.

I highly recommend it.

Finally, you can see the mechanism of action of this toothpaste in the official video of the manufacturing company: https://www.youtube.com/watch?v=9iZeJ77yaTI

Texture dense like cement and taste nonexistent. Leaves teeth feeling dirty, with the taste of food remaining in the mouth after brushing. An unacceptable product with an excessive price, advertised by dentists promising to restore enamel!!! This is a lie, as it is known that tooth enamel, which we have from our mother's womb, CANNOT be restored. Money wasted.

A good and decent toothpaste. I have the impression that other toothpastes have a stronger and more immediate action for sensitive teeth.