Learn how to design, conduct, and evaluate successful events with this clear and concise handbook that explores the latest developments in the demanding and fast-evolving field of event planning.
Written by authors with extensive experience in a wide range of events, it serves as an essential step-by-step resource for students and the next generation of event organizers.
The book "Event Marketing: Planning & Applications" provides a comprehensive approach that introduces key paradigms and theories, as well as practical information for real-life situations. It offers a structured formula for all types of events, from their initial design to security and risk management, budgeting, and program formulation to post-event evaluation.
Without requiring prior knowledge or experience on the subject, this fully updated third edition of "Event Marketing: Planning & Applications" provides a renewed focus on virtual and hybrid events. With case studies including the 2022 Commonwealth Games, the 2020 Expo in Dubai, and the American Heart Association (AHA), the accompanying online resources include lecture slides, activities, self-assessment questions, and online links.
This handbook is essential for students studying event-related topics, as well as for entry-level professionals and aspiring event organizers.
