Operations Management makes it easy to:
- Identify the relevance of operations in the real-world;
- Understand the theory underlying the subject;
- Discuss and think critically about operations;
- Consolidate learning through practice.
With engaging content, the authors introduce core topics to students who may have little firsthand experience of a working environment, making Operations Management relevant and meaningful. Over 80 cases from local businesses to global companies, including Microsoft, HP, and Apple, provide real-life operations examples and challenge students to think critically about future career issues.
Research insights guide students towards seminal and recent research to enhance their reading. Learning outcomes and chapter summaries support understanding and facilitate revision. The text is complemented by extensive online resources such as animated diagrams, practice activities, video interviews, and quizzes, fostering a holistic approach to the subject.
Additional online resources include:
For students:
- Animated diagrams with audio narration;
- Curated library of links to footage of 'Operations in Action';
- Web-based activities;
- Multiple choice questions;
- Links to seminal papers;
- Flashcard glossary.
For lecturers:
- Bespoke video case material tied to each chapter;
- Customizable PowerPoint slides;
- Tutor guide;
- Tutorial activities;
- Answers to discussion questions;
- Test bank.
Pages: 472, Dimensions: 19.4x19.4cm
