In this handbook, the authors integrate diverse, global examples with coverage of all core topics, producing the most practical and multi-dimensional handbook on the international business environment.
Case studies on Google, Oxfam, and Netflix, as well as coverage of the latest developments in the globalization process, Trump's presidency, and emerging markets, highlight today's realities and ensure that students have the foundation they need to explore and analyze the issues faced by organizations worldwide.
Students are supported in their learning with chapter summaries, diagrams, and an extensive glossary, while they are also challenged through contrasting viewpoints, learning tasks, and review questions in each chapter, encouraging critical thinking and research skills.
Despite the extensive coverage of the subject, the document "The International Business Environment" remains concise and accessible through the use of the PESTLE framework to guide its analysis. In its fourth edition, this book is the perfect companion for any course on the international business environment.
The book is accompanied by a range of supportive online resources:
For students:
- Multiple choice questions
- Glossary
- Video link library
- Online exercises
- Web links
- Additional economic resources
For instructors:
- PowerPoint slides
- Answers to review questions
- Answers to case study questions
- Extensive case studies
- Charts and tables from the book
Pages: 488, Dimensions: 18.9x18.9cm
