In its journey from the margins to the mainstream, corporate social responsibility has become a significant part of the business agenda. While society has always had expectations from businesses beyond profit maximization, the background in which businesses operate - characterized by economic crisis, climate change, political upheavals, and population growth - has made CSR increasingly central to the ability of businesses to address global issues.
The way businesses manage the demands of the Paris Agreement of 2016, the implications of the growing "opportunity economy," and the ever-increasing importance of a CSR brand are just some of the contemporary issues covered in this fourth edition. The engaging and accessible style supports a critical perspective, while a progressive outlook encourages readers to consider how business and society interactions will continue to evolve.
How are new business models like Uber regulated? Why is the football manufacturing industry in Pakistan interested in the sexual health of its workers? What is required for the establishment of the Global Business Alliance for Women's Economic Empowerment? These are some of the new case studies that highlight the book's global dimension. With more cases and examples than any other CSR textbook, it explores both initiatives and failures in real business contexts, bringing the book's extensive coverage to life.
The book is supported by online resources.
For students:
- Additional case study resources - useful links to sources of further case studies and examples.
- Further reading - an extensive list of researches to support research.
- Recommended films - a list of films illustrating issues related to CSR managers.
- Regulation and governance resources - links to significant legislation and guidelines affecting CSR.
- Web exercises - links to relevant websites that guide you to valuable information resources.
- Journal club - links to significant journal articles with commentary on the article, critical questions, and key points for consideration.
For instructors:
- Diagrams and tables from the book - for use in lectures and seminars.
Pages: 432, Dimensions: 19x19cm
