Ben Horowitz, a distinguished venture capital investor, contemporary management expert, and frequently recognized best-selling author, combines lessons from history and modern organizational practice with practical and often unexpected advice to help us build cultures that can withstand both good and bad times.

The eras and conditions that shaped people often influence them – however, few leaders have managed to shape their own eras. In this follow-up to the best-selling book The Hard Thing About Hard Things, Ben Horowitz focuses on a critical question for every organization: How do we create and maintain the culture we want?

This book is a journey through cultures from antiquity to the modern era, highlighting leadership and culture-building models from samurai to prison gangs. Along the way, it answers fundamental questions: Who are we? How do others talk about us when we are not present? How do we treat our customers? Can we be trusted?

Because who you are is not the values listed on the wall. It's not what you say in a company meeting. It's not your marketing campaign. It's not even what you believe. Who you are is what you do. This book will help you do the things necessary to become the leader you want to be – and that others want to follow.

Pages: 288, Dimensions: 15.9x15.9cm