THE BOOK THAT REED HASTINGS AT NETFLIX TOLD EVERY ASPIRING CEO TO READ

Nearly thirty years ago, Stanford University professors Jim Collins and Bill Lazier showed you how to turn a business venture into a lasting great company. Beyond Entrepreneurship became an essential leadership tool, especially for small and startup businesses. Although Collins went on to write a series of famous bestsellers that have sold over ten million copies worldwide, this lesser-known early work remains a favorite among many of his devoted readers.

With Beyond Entrepreneurship 2.0, Collins re-shares his timeless insights, along with new perspectives gained after decades of additional research on what makes great companies tick. You will learn how to transform your company into its 2.0 version. You will be challenged to develop your own leadership as your company grows from 1x to 2x, to 5x and 10x. You will learn Collins' latest reflections on people decisions, insights that extend beyond the "first who" principle.

You will learn why luck favors the persistent and what it means to seek out "luck of the people." You will encounter the roots of the "BHAG" (Big Hairy Audacious Goal) and why even a small business needs an inspiring BHAG to have a full and energizing vision. Also, you will unlock what Collins calls "The Map." The Map is a pathway that combines core concepts developed from thirty years of research and writing into a comprehensive framework for building a company that delivers superior results, has a distinctive impact, and achieves lasting endurance.

Finally, you will learn the lessons Jim Collins himself learned from his most influential mentor, Bill Lazier. Beyond Entrepreneurship 2.0 is the ambitious upgrade of a classic. You will discover that the aim of turning your business into a lasting great company is as relevant - and as within your reach - as ever.

Pages: 352, Dimensions: 16.2x16.2cm