Fraser Doherty's book, 48-Hour Start-Up, is the ultimate guide to starting your own business, offering the essential steps for developing an idea and quickly entering the market.

Most people dream of starting their own business, but few succeed. What if this decision could be made over a weekend without costing a fortune?

In 48-Hour Start-Up, Fraser Doherty shares his experience of building a multimillion-dollar company, aiming to start a profitable business over a weekend with zero technical skills. He succeeds, and so can you!

Following his journey, Fraser reveals all his lessons and mistakes, explaining the shortcuts and online tools that make it possible to:

• Create a business idea without doubts
• Launch a unique brand, website, and online marketing campaign
• Market your product

48-Hour Start-Up introduces the concept of the micro-business, a creative outlet, source of income, and business you can run in your spare time without having to quit your day job. This book is ideal for:

• Young entrepreneurs
• Students learning about startups
• Established businesspeople looking for alternative paths
• Teams in companies looking to create a more innovative and competitive environment

Pages: 224, Dimensions: 13.5x13.5cm