Alan Krueger, former chairman of the Council of Economic Advisers, uses the music industry - from rock artists to music executives, from managers to promoters - as a means to explain the principles of economics and the forces shaping our economic lives.
The music industry often acts as an indicator of the current economy, being one of the first sectors to be impacted by the latest technological advancements. Examining the processes of creating and selling new tracks, as well as designing tours, offers valuable lessons for businesses and workers in other industries struggling to adapt.
By utilizing interviews with top artists, managers, and music promoters, and using the latest data on revenues, copyrights, tour dates, and merchandise, Rockonomics provides readers with a unique insight into how the music industry works - who profits, how the music industry's economy has transformed over the past 20 years, and what this reveals about the broader economy today.
Pages: 336, Publication Year: 0825, Dimensions: 12.8x12.8cm
