There is no business that does not wish to be more creative in its thinking, products, and processes. In the book The Art of Innovation, Tom Kelley, a partner at IDEO in Silicon Valley, reveals the strategies and secrets that the company uses to consistently create successes.

Kelley shows how teams:

• Research and delve into every possible area of a new product or service
• Examine each product from the perspective of customers, consumers, and other critical audiences
• Establish better ideas when they are focused, energetic, and having fun

The Art of Innovation will provide business leaders with the knowledge and tools they need to make their companies pioneers and leaders in their fields.

Pages: 320, Dimensions: 13x13cm