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Hidden Persuasion , 33 Psychological Influence Techniques in Advertising
Psychology Books

Hidden Persuasion , 33 Psychological Influence Techniques in Advertising

Visual messages are ubiquitous in our everyday lives. They continuously try to persuade us to buy, learn, and act. Some are more successful than others in influencing our behavior and choices. What is...

Visual messages are ubiquitous in our everyday lives. They continuously try to persuade us to buy, learn, and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they manage to change our behavior?

This book analyzes advertising beyond the persuasive power of imagery. It...

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  • Number of pages Number of pages 192
  • Cover Cover Soft
  • Year of publication Year of publication 2019
  • Publisher Publisher BIS Publishers
Genre: General Psychology Developmental Psychology Social Psychology
29 14 €
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Description & Specifications

Visual messages are ubiquitous in our everyday lives. They continuously try to persuade us to buy, learn, and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they manage to change our behavior?

This book analyzes advertising beyond the persuasive power of imagery. It explains the psychology behind 33 effective techniques of influence in visual persuasion and how to apply them.

The book is the work of leading figures in the field of social influence and visual persuasion. It is designed as an accessible modern guide for the creation and understanding of persuasive visual representation.

"You will never look at advertising, online shopping platforms, or product packaging the same way again." - Nextavenue.org

Pages: 192, Year of Publication: 0615, Dimensions: 17x17cm

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Manufacturer Details

Warnings & Safety Information
Publisher
BIS Publishers
Language
English
Subtitle
33 Psychological Influence Techniques in Advertising
Cover
Soft
Number of Pages
192
Publication Date
2019
Dimensions
14x21 cm
ISBN-13
9789063695316

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29,14 €
14,00 €   shipping cost