Since its release in 2007, the book Yes! has demonstrated how small changes can make a big difference in our persuasion abilities—both at work and at home.
Every day we face the challenge of persuading others to do what we want. But what leads people to say 'yes' to our requests? Based on decades of research on the psychology of persuasion, the book reveals many remarkable insights that will help you become more persuasive at work and at home.
The author is the world's most cited expert on influence, Professor Robert Cialdini. Yes! contains dozens of tips you won't want to miss—all scientifically proven to enhance your persuasion skills.
This special tenth-anniversary edition includes ten new chapters with updated research and fresh persuasion secrets. You will discover how to prevent your audience from becoming bored, what you can do on your way to increase your influence, and why second place is worse than third. Whether you want to be promoted, have them take their medication, reduce their carbon footprint, or even give you their vote, Yes! shows how small changes in your approach can have a dramatic impact on your success.
Pages: 304, Year of Publication: 2017, Dimensions: 12.8x12.8cm
