A playbook for creative thinking, designed for contemporary students and professionals working in the fields of graphic design, product design, service design, and user experience. Design is Storytelling is a guide to thinking and creating that provides designers with tools and insights for shaping behaviors and engaging users. By providing fresh and specific examples, this engaging book is filled with illustrations that motivate readers in the process of observing and understanding. It explores the elements of storytelling with a playful attitude and respect for the readers' time and intelligence, bringing together principles from literary criticism, narratology, cognitive science, semiotics, phenomenology, and critical theory. This vibrant book shows how designers can use the principles of storytelling and visual thinking to produce beautiful, surprising, and effective results. While packed with practical advice for designers, it will also appeal to those engaged more broadly in branding, marketing, business, and communication.
