In this explosive autobiography, a political consultant and technology whistleblower reveals the disturbing truth about the multi-billion data industry, exposing how companies get richer by using our personal information and revealing how Cambridge Analytica exploited weaknesses in privacy laws to help elect Donald Trump.

When Brittany Kaiser joined Cambridge Analytica — the political consulting firm funded by conservative billionaire and Donald Trump supporter, Robert Mercer — she was an idealistic young professional working on her fourth degree in international law and humanitarian relations. Her goal was to use data for humanitarian purposes, primarily to prevent genocides and human rights abuses. However, her experience within Cambridge Analytica opened her eyes to the enormous risks this unregulated industry poses to privacy and democracy.

The book "Targeted" is Kaiser's testimony to the dramatic and disturbing story of the rise and fall of Cambridge Analytica. It reveals how loose Facebook policies and the lack of adequate national laws allow voters to be manipulated both in Britain and the United States, where personal data was weaponized to spread fake news and racist messages during the Brexit vote and the 2016 elections. But the damage is not over, Kaiser warns; the 2020 elections might also be compromised if we continue to do nothing.

After the U.S. elections, as she realized the terrifying reality of what Cambridge Analytica had done to support Donald Trump, Kaiser made the difficult decision to blow the whistle on the truth. Risking her career, her relationships, and her personal safety, she informed authorities of the unethical business practices of the data industry, ultimately testifying before Parliament.

Filled with stories never before published, "Targeted" takes you inside secret meetings with Trump campaign staff and outlines the promises Cambridge Analytica made to win. Throughout, Kaiser advocates for the need for regulation, arguing that legal oversight of the data industry is not only justified but essential to securing the long-term safety of our democracy.

Pages: 400, Dimensions: 15.9x15.9cm