Virtual reality has the ability to effectively blur the dividing line between reality and illusion, expanding the boundaries of our imagination and offering us access to any possible experience. These experiences, which the brain is convinced are real, will soon be available at the touch of a button. In the book Experience on Demand, Jeremy Bailenson draws on two decades of research on the psychological effects of virtual reality to help readers understand this new medium. It offers specific guidelines for interacting with virtual reality and describes the profound ways this technology can be used to improve performance, recover from trauma, enhance our learning and communication skills, and even boost our empathy and imagination, in order to better relate to others, the environment, and ourselves.