A funny story happened on the way to digital utopia. We began to fall in love again with analog goods and ideas that tech gurus claimed we no longer needed. Businesses that once seemed outdated, from film photography to brick-and-mortar retail, are being reborn. Notebooks, vinyl records, and office supplies are becoming trendy again. Welcome to the Revenge of Analog. David Sax has discovered story after story of entrepreneurs, small business owners, and even large companies finding a market not by selling apps or digital solutions, but real, tangible products. While e-books were supposed to reshape reading, independent bookstores have flourished across the country. As music was said to be migrating to the cloud, vinyl sales have increased more than tenfold in the past decade. Even the offices of tech giants like Google and Facebook are increasingly relying on pen and paper to spawn their brilliant ideas. Sax's work uncovers a deep truth about how people shop, interact, and think. Combining psychology and observational irony with first-class reporting, Sax shows the limited appeal of pure digital life—and the robust future of the real world outside it.
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- PublicAffairs
- Language
- English
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- Soft
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- ISBN-13
- 9781610398213
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