Rhetoric gives our words the power to inspire. But it’s not just for politicians: it’s all around us, whether you’re trying to please an important client or convincing your kids to eat their vegetables. You have used rhetoric throughout your life. After all, you know what a rhetorical question is, don’t you?

In this updated edition of the classic guide, Sam Leith tracks the art of argumentation from ancient Greece to its many modern variations. He presents verbal villains from Hitler to Donald Trump and the three musketeers: ethos, pathos, and logos. He explains how rhetoric works in speeches from Cicero to Richard Nixon and pays tribute to the rhetorical brilliance of AC/DC's "Back In Black." Very quickly, you’ll gain confidence in your eloquence and take pride in your oratory – because rhetoric is useful, relevant, and absolutely nothing to fear.

• Pages: 336
• Publication Year: 0404
• Dimensions: 12.8x12.8cm