THE REVOLUTIONARY APPROACH TO STRATEGY AND PLANNING THAT WILL KEEP YOUR BUSINESS AHEAD OF THE COMPETITION
Developed by the military and intelligence services, red teaming is a revolutionary method for testing strategies, detecting hidden threats and missed opportunities, and executing more successfully in an increasingly uncertain world.
Red teaming incorporates critical and contrarian thinking into the planning process, forcing companies to carefully examine their assumptions, consider ways plans could fail, and explore alternative explanations and perspectives. By adopting red teaming, leaders in companies of all sizes and in every industry will be able to plan better, innovate more, and turn their businesses into active market forces rather than being those affected.
Red teaming can help any company to better plan, anticipate emerging threats, and avoid potentially orchestrated mistakes - from botched product launches to poorly conceived acquisitions. Drawing from the latest research in cognitive psychology, red teaming is designed to overcome the mental blind spots and biases that plague companies and individuals when making important decisions or solving complex problems.
Red teaming is used in the decision-making processes of today's most successful companies, from Amazon and Google to Ford and Toyota. Bryce Hoffman, as the first civilian to graduate from the elite Red Team Leaders program of the US Army, is uniquely positioned to reveal a clear set of tools and techniques that will allow every company, department, team, and organization to adopt this game-changing method.